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Real Estate WebmastersA successful web site.....We have over 30 international property / real estate web sites and we have learnt many tricks and short-cuts in the process. We are applying the same techniques on our latest site PropertyMagnate.com. We hope these tips and tools will be useful for Real Estate webmasters. Why are we sharing the secrets?Because we are nice people.....well, of course but we want you to link to our site, use our articles, etc. If you have a successful site we win too through those links. Real Estate SoftwareWe use OpenRealty open source code for our property listings - yes it is free but very well supported. You can grab the code at:http://www.open-realty.org/download.html There is a support forum at: http://support.open-realty.org/ Do not be fooled by the price - yes it is really free - it is packed full of functionality. Webmaster TruthsMany of the tools can be accessed from the menu on the right. Of course, during time we will be adding more techniques to our armoury and we will pass on our tips to you.Naturally we concentrate on mastering the SERPs for Google but the techniques we use also work well on the other major search engines too. We believe the key to a successful real estate site is CONTENT! Google loves CONTENT and will award you brownie points for relevant content. Learn about our free content - see menu panel on the right. Google also favours incoming links from other relevant web sites. The higher the page rank of incoming web site the better the quality of link. One way of getting quality links is via Press Releases. In addition you can swap links with relevant sites. You need 100s of page links so get started for competitive keywords. Remember to use those keywords in the incoming url link. Quick Solution We can quickly find great keywords with low cost clicks so maximising our budget, click here for >> AdwordAccelerator details. Many real estate keywords are very expensive so use of these software packages can soon pay for themselves by identifying cheaper real estate and property related keywords. We believe that KeywordsAnalyzer is the most complete, up to date and
feature-packed keyword research and pay per click analysis software on the
market today. Click here for >>
KeywordsAnalyzer details. Content KeyThe key to a successful web site is content - and we would suggest creating as many articles as possible either by sub-contracting the work or using Instant Article Wizard. Make sure the content is related to YOUR web site and the content is UNIQUE (there is a duplicate content filter operating with Google's algorithm - so beware!).
After creating the content - leave it on your web site until it is spidered by
Google. Then submit the article to as many article directories as possible. It
is important to add a "Resource Box" to the article with a link back to your web
site. We believe manual submission is best and we sub-contract the work to
Article Marketer. External LinksInbound external links from quality web sites is also a major factor. Quality (higher Google Page Rank) is better than quantity. And if possible one-way links are better (such as with article submission above). Of course, if you have quality content on your web site then sites will automatically link to you. Unfortunately, getting links is boring and time consuming so we recommend you shortcut the process using a tool such as Seo Elite.Webmaster ToolsWe constantly use various webmaster tools to check our rankings and evaluate our back links. See our tool section. For example, the most talked about WEB 2.0 Marketing technique is Social Bookmarking - tons of Traffic from Digg, Stumbleupon, etc. The web2submitter tool helps to make submission to these sites a doddle.We hope you enjoy our tips and tools - let us know if you have great
tips or resources for Real Estate Webmasters. Good luck! |
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